9 Best Email Mailing and Marketing Services

Email marketing is one of the best way to turn leads into customers.

Email marketing is king a reason: it gives you $40 for every $1 spent. That's a 4,200% ROI!

Email mailing services are the most important strategic tools that build strong customer relationships during the buyer’s journey.

In this article, we analyzed the best email marketing services and mailing tools currently on the market, so you can choose the best one for your team.

What is an email mailing service?

Email marketing is the practice of sending targeted emails to a group of recipients to promote products, services, or content.

It aims to build relationships, engage customers, and drive conversions.

An email mailing service, or email service provider, is a software platform designed to build customizable templates, send campaigns, and gather data.

One of the best features of an email service is its ability to segment your mailing list into specialized groups. Other key features include designing email campaigns, segmenting email lists, and tracking performance metrics.

Automation tools can streamline the process, ensuring timely and relevant communications.

Email marketing is a cost-effective strategy for reaching a large audience with personalized messages.

9 Best Email Mailing Services: Top Tools and Software

1. HubSpot is the best email marketing hub if you have the budget

While HubSpot’s Marketing Hub is pretty expensive, it offers a comprehensive marketing software for automation, reporting, and campaigns.

The tool is convenient since it joins all the relevant tools in a single platform.

However, some users may have budget concerns this email marketing software is not cheap.

For them, we recommend trying HubSpot free plan which allos you to send 2,000 emails per month.

The biggest downside of a free plan is that it includes HubSpot’s branding on virtually everything — landing pages, forms and emails.

Rating: G2 - 4.4/5 ⭐⭐⭐⭐

Pros:

• CRM integration included
• Vast selection of social media management options
• Stellar marketing automation
• Offers integrations with other HubSpot solutions

Cons:

• Confusing and expensive pricing tiers
• Steep learning curve
• High extra fees (onboarding fee)

Pricing:

• Professional: €880/month for 3 seats billed monthly (additional seats start at €49/month). But you have to pay one-time onboarding fee of €2,930.
• Enterprise: €3,300/month for 5 seats (additional seats start at €75/month). But you have to pay one-time onboarding fee of €6,830.

The Verdict:

HubSpot Marketing Hub is an all-rounder email platform that works great for large teams and businesses with a budget.

2. lemlist is the best all-in-one tool for cold emails and revenue growth

lemlist is an excellent email sending tool built for sales teams and professionals who want to turn more leads into customers and drive revenue.

lemlist users are able to find, contact, and convert highly-qualified prospects in one place, in just a couple of minutes.

It allows you to build your lead list with verified emails, write and personalize at scale, and send cold emails that get you more customers.

In email sending market, it’s hands-down the most powerful solution.

Rating: G2 - 4.4/5 ⭐⭐⭐⭐

Pros:

• B2B lead database with 450 million+ contacts of relevant leads
• Super responsive customer support and extensive knowledge materials
• Email warmup with lemwarm
• Personalization at scale and list segmentation
• Personalized booking page with lemcal
• Email analytics and reporting
• LinkedIn voice messages
• Automated follow-ups and email sequences
• Email throttling and campaign scheduling
• AI-generated sequences and liquid syntax
• Integrations with popular CRMs
• Multi-channel automations
• Waterfall lead enrichment that gets you 55% more leads
• API access
• A/B campaign testing

Cons:

• lemlist doesn’t allow you to send newsletters and transactional emails
• Can become pricey since you pay extra for every user

Pricing:

lemlist offers four pricing plans and a generous 14-day freemium trial:

• Email Starter: €32/month per user/1 sending email (billed yearly)
• Email Pro: €55/month per user/3 sending emails (billed yearly)
• Multichannel Expert: €79/month per user/5 sending emails (billed yearly)
• Outreach Scale: €129/month per user/ 12 sending emails (billed yearly)

The Verdict:

lemlist surely does its work in finding you leads and helping to turn them into customers.

If your focus is cold outreach - the tool is for you. On the other hand, it may be not ideal for teams with budget constrictions.

What can be also noted about lemlist, is that its customer support team is available 24/7 and it’s one of the most responsive one in the industry, so you got all your questions covered.

3. Brevo is the best beginner email marketing service for transactional emails

Brevo is great for the marketing teams that send email blasts and large volume of emails frequently.

This email marketing service focuses on email deliverability, making it ideal for mass emails that can’t be handled by ISPs like Outlook and Gmail.

Rating: G2 - 4.5/5 ⭐⭐⭐⭐⭐

Pros:

• Free forever plan
• Simple to use
• Marketing automation and A/B testing (on Business plan only)
• Dedicated IP
• Segment and create your contact lists

Cons:

• Brevo branding in starter and business plans
• Price adds up very quickly
• Price based on monthly email volume
• Brevo’s email deliverability is not that good (its deliverability score is from 70% to 95%)

Pricing:

Brevo offers three pricing plans and a free plan for different business needs.

• Free Plan with 300 emails/day volume limit. To remove the sending limit, you will have to upgrade to higher tiers.
• Starter Plan from €7/month is ideal for growing businesses.
• Business Plan from €15/month is great for marketing managers and ecommerce pros. If you want to remove Brevo branding in this plan, you have to pay a €8.10/month fee.
• Enterprise Plan (available upon request only).

The Verdict:

Brevo is a good email sending solution for newsletters, and transactional emails, even if you don’t have advanced technical knowledge.

4. Sender is the best email marketing platform for very basic needs

Sender is less popular email campaign platform for various businesses that focus on sending out email campaigns.

Sender’s users can build email designs and use free email templates that allow them to quickly craft emails.

Sender is also relatively user-friendly, so you don’t need advanced technical knowledge to get started with it.

Rating:

G2 - 4.4/5 ⭐⭐⭐⭐

Pros:

• Drag and drop email blocks
• Pre-made templates
• HTML editor
• Free forever plan
• Analytics and reports

Cons:

• The features are very basic to compare with other similar tools
• No A/B testing
• No 24/7 support

Pricing:

Sender offers four pricing plans that are:

• Free Plan for businesses that are starting out.
• Standard Plan for 17.39€/month for up to 30k emails/month. It’s designed for growing online businesses.
• Professional Plan for 32.04€/month for up to 60k emails/month and priority support.
• Enterprise (custom price).

The Verdict:

Sender is pretty basic email marketing platform where you get what you pay for—not that much.

Its free forever plan offers email automation, templates and newsletters (with Sender branding) so you can try it out yourself and see if it’s the right solution for you.

5. EngageBay is the best email platform for sending email drips

EngageBay’s Marketing Platform is designed for creating email drip campaigns.

You can set parameters like time and number of emails, as well as craft your messages easily.

Thanks to its real-time data analytics, you can evaluate your email open and click rates, and make the edits for the future email campaigns accordingly.

Rating: G2 - 4.6/5 ⭐⭐⭐⭐⭐

Pros:

• CRM integration
• User-friendly interface
• Round the clock customer support
• Free plan for up to 250 contacts
• Email marketing, templates, and autoresponders
• Sequences and lead grabbers (lead scoring on paid plans only)

Cons:

• Limited customizations for landing pages and email templates compared to competitors
• Few third-party integrations
• Limited advanced features

Pricing:

EngageBay offers four pricing placs based on different needs:

• Free Plan for up to 250 contacts and limited features
• Basic Plan for $14.99/month for up to 500 contacts
• Growth Plan for $64.99/month for up to 5000 contacts
• Pro Plan for $119.99/month for unlimited contacts.

‍The Verdict:

EngageBay is not a bad email marketing platform that offers free plan for up to 250 contacts with some basic functionalities. More advanced features come with paid plans only.

For businesses that want to scale, the Pro plan is the only option since it offers unlimited contacts, custom reporting, proposal analytics, SSO and more, but it’s pricey at $120 per month.

6. Omnisend is the best email marketing service platform for ecommerce businesses

Omnisend is an email marketing solution built for ecommerce users. It offers a free plan that comes with all features and its paid plans start at $16/month for the list of 500 contacts.

The platform is great for ecommerce automation features that will benefit online store owners.

Rating: Omnisend - G2 4.6/5 ⭐⭐⭐⭐⭐

Pros:

• 24/7 live chat & email customer support
• Over 250 email templates
• Pre-built workflows and segments
• Popups, signup forms and landing pages
• Over 130 integrations
• Sales & performance reports
• List cleaning tool
• A/B testing & automation splits

Cons:

• No advanced tracking
• Prices add up very fast if you want to send more emails and have a bigger contact list

Pricing:‍

Omnisend pricing tiers are based on your contact list size. For example, if you have 0 to 250 contacts, you can choose from three pricing plans:

• Free Plan for up to 250 contacts and 500 emails/month. You also get 500 web push notifications per month and 60 SMS (one time).
• Standard Plan for $16/month for up to 500 contacts and 6000 emails/month.
• Pro Plan for $59/month for up to 2500 contacts and unlimited emails. It also gives you advanced reporting, unlimited web push notifications, and unlimited Shopify reviews.

The Verdict:

Omnisend is a great email marketing service for ecommerce stores since it offers automation workflows, email templates, transactional emails, SMS marketing, and segmentation.

The biggest con of Omnised is that it limits the number of emails you’ll be able to send per month, unless you get a Pro Plan.

However, if you have a big contact list, the fees will ramp up and it will become a substantial investment.

7. Mailmodo is the best email marketing tool for enhancing online buyer experience

Mailmodo is an email marketing tool that enables users to create and send AMP-powered emails.

Recipients can complete actions like filling out forms directly within the email which simplifies the process of designing these emails.

Mailmodo offers drag and drop editor, email templates, analytics and automation features to optimize email campaigns.

Essentially, Mailmodo works by gamifying user experience with playfully designed deals that drive sales.

Rating: G2 - 4.6/5 ⭐⭐⭐⭐⭐

Pros:

• AMP-powered interactive emails allow recipients to engage directly within the email
• Drag-and-drop editor
• Email automation based on user behavior and triggers
• Integrations with CRM and third-party tools

Cons:

• Creating AMP-powered emails is not ideal for beginners
• AMP emails might not be fully supported by all email clients which can cause compatibility issues
• Limited customization in email templates
• Dependence on internet connection
• Costs escalate with higher email volumes

Pricing:

Mailmodo offers three pricing plans based on the number of contacts you have.

• Lite Plan is for $49/month for 2500 contacts. It includes 1 team member, 1 custom domain, up to 20K email sending credits, and 5 active journeys.
• Pro Plan is for  $99/month for 2500 contacts and 25K email sending credits. You get 3 team members, 2 custom domains, 10 active journeys, and 10 API request/sec. You also get A/B testing feature.
• Max Plan is for $199/month for 2500 contacts. You get 37 500 email sending credits, AI-content creation, 5 team members, 4 custom domains and unlimited active journeys.

However, prices add up very fast as soon as you contact list expands, so Mailmodo is not an ideal solution for businesses that are just starting out.

The Verdict:

Mailmodo is an excellent email marketing platform for interactive emails that enhance user experience to drive sales on online stores.

Beware that the prices escalate quickly as soon as your contact list grows and you need more email sending credits.

Having this in mind, Mailmodo is not ideal for businesses at a scaling stage.

8. Moosend is the best email marketing software for new ecommerce stores

Moosend is a newer email marketing platform known for being on a cheaper side.

It’s a good solution for new ecommerce stores who are just starting out. Moosend stands out for its performance enhancement feature which is an ecommerce AI.

Rating: G2 - 4.6/5 ⭐⭐⭐⭐⭐

Pros:

• Email campaign editor
• Forms and popups for your email list
• Real-time reporting, analytics, and customer insights
• Ecommerce AI feature

Cons:

• The pricing plans are not transparent
• Advanced options like transactional emails are only available at Enterprise Plan
• No triggers in free plan
• Not enough integrations

Pricing:

Moosend offers a free trial and three pricing plans. This is what you get:

• Free Plan for up to 1,000 subscribers and unlimited emails, and 1 automation workflow.
• Pro Plan for $7/month for up to 500 subscribers. You get unlimited emails, automation workflows, landing pages and forms, SMTP server.
• Moosend+ is a custom plan available upon request.
• Enterprise Plan gives you all features and more, but it’s only available upon request.

The Verdict:

Moosend can be a good email marketing solution for new businesses that are just starting out.

However, its most advanced functionalities are only available at Enterprise Plan. The biggest con about Moosend that the information about its prices is not transparent enough.

9. ActiveCampaign is the best email platform with built-in CRM

ActiveCampaign boasts a built-in marketing CRM, including sales automation. The Sales Suite includes contact lead scoring and SMS prospect nurturing.

However, it’s best suited for larger businesses that already have bigger budgets to invest.

Rating: G2 - 4.5/5 ⭐⭐⭐⭐

Pros:

• Powerful automation features
• Drag and drop interface that’s easy to use
• Triggers and lead scoring
• Email and landing page templates
• Generative AI feature (not available in Starter plan)
• Free 14-day trial with email sign-up

Cons:

• Becomes expensive quickly
• The cheapest Starter plan is very limited

Pricing:

ActiveCampaign offers four pricing plans:

• Starter $15/month
• Plus $49/month
• Pro $79/month
• Enterprise $145/month

The Verdict:

ActiveCampaign is an all-in-one email marketing service that stands out for its robust automation features and built-in CRM.

However, to get the full advantage from the tool, you need to get at least a Pro plan which comes at $79 per month.

What are the benefits of using email marketing service?

Using an email marketing service brings you multiple benefits, including:

1. Automation: Use services like Mailchimp to schedule welcome emails, drip campaigns, and birthday greetings automatically.
2. Segmentation: Segment your list based on behavior, such as previous purchases or website visits, with services like ActiveCampaign.
3. Personalization: Tools like HubSpot allow you to insert personalized content like the recipient’s name and product recommendations tailored to their browsing history.
4. Analytics: Track detailed metrics such as email open times, specific link clicks, and geographical data through platforms like Campaign Monitor.
5. Cost-Effectiveness: Send bulk emails to thousands of subscribers for a fraction of the cost compared to traditional mail, optimizing through providers like SendinBlue.
6. Scalability: Easily expand your campaigns from hundreds to millions of recipients without manual intervention, using lemlist.
7. A/B Testing: Test different subject lines or call-to-action buttons to see which perform better with specific segments using tools like Constant Contact.
8. Integration: Integrate seamlessly with CRM systems like Salesforce or e-commerce platforms like Shopify for cohesive data management.
9. Flexibility: Create diverse email types, from transactional emails confirming purchases to promotional offers and comprehensive newsletters, with tools like ConvertKit.

Key Takeaways

Using an email marketing service platform benefits your business by automating communication, saving time and reducing manual effort.

It enables targeted and personalized messaging, which improves customer engagement and conversion rates.

This platform also provides detailed analytics, helping you measure campaign effectiveness and optimize future strategies.

Overall, email marketing software boosts ROI, and helps build better relationships with your customers.