5 cold email tips to sell outsourcing services [Cold email teardown]

You offer the best outsourcing services but still have a low reply rate and non-existent meetings.

Do you want to know how to stand out in your prospects' inboxes and push them to hit reply?

Let's see how Richard, CEO of Provoke outreach agency, would rewrite a cold email riddled with common mistakes to book more meetings.

Cold email mistakes to avoid if you want to book more meetings

Here's what blocks prospects from replying to this cold email:
‍

#1 Overused and tired subject line

Overused subject lines will make your cold email seem generic and won't inspire a single ounce of interest in your leads. ‍

#2 Spelling mistakes

Making spelling mistakes will make you appear lazy and like you didn’t care enough to double-check your email or bother to learn the proper spelling.

#3 No personalization

Don’t waste your email introducing yourself and talking about what you do. Instead, make it 80% about prospects and 20% about what you can do for them.

#4 Vague CTA

The CTA is too open without giving the prospects a clear next step they need to make to get the value.

#5 Unsubscribe link

Give prospects space to make informed decisions, and add an unsubscribe link in the second cold email instead of the first one.

‍

How to write a cold email for a high conversion rate

Here’s how Richard would rewrite this cold email to sell outsourcing services:

Why will this email get a high reply rate?‍

‍#1 Relevant icebreaker

If you’re offering outsourcing services, you can refer to prospects’ job postings to remind them of their need for your services.

#2 It’s straightforward

Points A) & B) will help you confirm there's interest and give prospects an immediate reason to have a chat with you.

#3 Aligned expectations

Point C) catches the attention as it gives a unique value that will intrigue prospects to learn more about your services.

#4 Niche reference

Always use the reference known to your prospects, as it will help you build credibility x2 faster. The more niche you are with social proof, the more replies you’ll get.

#5 Clear CTA

Use CTA that is short and specific to guide your prospects into taking action and provoke a yes or no answer.

‍

Cold email template to replicate for more replies

Subject line: Quick question {{firstName}}

Hi {{firstName}},

{{icebreaker}} - something about their hiring needs specific to software engineers.

If this sounds like you, let's chat:

a) you deeply believe in software quality
b) you need help with design & development
c) you'd pay $3,000-6,000 per month to have a skilled software engineer

I provide outsourced software engineers to {{type of company we’re targeting - ex: seed series B start-ups}} such as {{reference firm}}.

I only partner with 7 startups per year and thought {{companyName}} would make a good fit.

Feel free to grab a time here (lemcal link)

Best,

{{Signature}}

‍

Recapping top tips for higher rely rates

These are the most important tips to bear in mind when writing your cold emails:

-> Skip overused subject lines & prioritize relevance

-> Triple-check your email for spelling errors

-> Highlight immediate value and reasons for a chat

-> Use niche references to build credibility

You can watch Richard's full cold email teardown here!
‍

PS: Want more tips? Request outbound experts to review your cold emails here.